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Brand LAB: BOTTER

BOTTER is a brand launched in 2017 by Rushemy Botter and Lisi Herrebrugh . Botter has received a lot of attention from the very beginning of its launch. After winning the 2018 Hyères Festival, he was nominated for the LVMH Prize in the same year. Then in 2022, it won the Andam Fashion Award. Why did a newly launched brand get so much attention from the start?
 
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BOTTER's Instagram introduction post says Aquatic wear . For them, the water and the sea, especially the Caribbean, are a source of inspiration . Growing up in Amsterdam, the Netherlands and on the island of Curacao , located in the Caribbean, they develop their collections under the theme of their brand, the Caribbean, their hometown and root . They say in interviews that they are aesthetically influenced by the way of life of Caribbean people .

They are not only inspired by the sea, but also actively intervene in environmental issues . A coral sanctuary was created as part of a project to protect the corals of Curacao Island. I think that design reflects not only the collection of aesthetic elements, but also the communion with nature, the understanding of the lives of neighbors, and how the designer is connected with them.

 
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The 2018 S/S collection was titled 'Fish or Fight' . 'Fish' refers to fishing, one of the few occupations that young people can choose from in the fishing area, and 'Fight' refers to the hardships experienced by immigrants from the Caribbean. A collection dedicated to the origins of the Caribbean . It consists of a jacket and pants with unique tailoring, along with colorful street-style ball caps and printed clothes. In addition to this, kitsch sensibility was added with accessories such as fish balloons, dolls, and toy water guns to witly solve a rather heavy subject.

 
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The 2022 S/S collection also gives the feeling of exploring the sea. As a step toward continuing interest in the marine ecosystem, 60% of the fabrics used in the collection are made from recycled marine plastics . As the theme of the brand called Couture in the Caribbean, it is full of experimental elements reminiscent of the sea, from scuba diving goggles to net-inspired tops . Here, in collaboration with artist Ibby Njoya, a collaboration jacket with an impressive spray paint was presented.

 
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©Vogue runway


After the 2022 F/W collection , BOTTER won the Andam Fashion Award Grand Prize. The collection started with models wearing chairs decorated with fake fur. He explained that this is a view that can be easily seen in the Caribbean. The overall color palette of the collection consists of blues and yellows. BOTTER's unique sensibility was filled with the heart-shaped ball caps and suits with unstructured details . In addition , in collaboration with Adidas, the black and white, blue and gold color derby shoes were designed with a soccer shoe sensibility added to them.

 
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BOTTER is creating a brand image by reflecting the wish that nature and the world, the source of our life, continue in its design. What a fashion brand should pursue is not just design. BOTTER's next Caribbean couture show is highly anticipated, which shows that fashion is not only about appearance but also expression of one's worldview.

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