EDITOR'S LETTER
Watching fashion shows is my hobby, but I still enjoy watching overseas soccer as a hobby . When I was young, I looked sideways next to my father watching soccer while lying on the sofa . The souvenir that my older brother, who went to study in England, brought for me was the 'Tottenham Hotspur jersey number 7 '.
But at times, the world seems to be whispering. Because uniforms are the most fashionable! As if to have fun with the uniform you received as a gift, this year's fashion collection featured a variety of uniform styling and sporty looks. A clever combination of sportswear and high fashion regardless of the sport. There is no rule that says you should only wear it when exercising. After all, more and more people are going to wear it to look stylish.
"Regularity is, after all, the same as boredom."
Gucci today has no order or rules. There is only beauty that comes from disorder . She wears a fancy dress bought at a department store with a lot of money, and a rustic vest fresh from her grandmother's closet. Gucci has an impure mind that breaks the 'perfect state' that we have defined without realizing it. Just as 'Gucci' , a privilege enjoyed by the bourgeoisie, has joined hands with 'Adidas' , a brand that everyone in the world has .
It's a collaboration between 'Gucci', the Italian luxury brand, and 'Adidas', the pronoun of sportswear. The 2022 FW season collection promoted by Alessandro Michele , creative director of Gucci, was a hot topic in the fashion scene.
Adidas' trefoil and three stripes have been transformed into Gucci's pants, boots, setup suits, and T-shirt uniforms. Adidas emblem, trefoil and Gucci GG monogram, combined on an energetic retro print. The 'glamorous' and 'dynamic' , the two completely opposite brands' heritages merged to create a luxurious sporty look. Now, not only do I wear Gucci and walk proudly, but I also stretch, jump and dance. Even if you show off your excitement, it will just be cool.
Martine ROSE
The new girl group 'New Jeans' is really hot these days. If you look at the stage of New Jeans' song 'attention', you can see items from the brand that jentestore customers might know. A colorful football t-shirt, short track pants, and basketball pants over a corset top. It is the standard of the trendy 'uniform look' these days. It seems that she is pioneering a 'fresh sporty style' with her innocent long straight hair.
Among them, there was a brand that was frequently used for the sporty mood of New Jeans. That's Martin Rose . New Jeans also wore a Martin Rose football T-shirt and racing pants. All were items included in the 2022 SS collection.
80's and 90's rave party flyer that inspired Martin Rose, © Instagram phatmedia_uk
He said he was inspired by the rave party flyers of the 1980s and 1990s, such as 'Care Free Dancing' and 'Alive with Pleasure' . The rave party flyer was like a panel distributed around the club or on the street to promote the club. The collection embodies a set and props with a vintage texture of the 1980s and 1990s, and a metaphysical and psychedelic mood . It was an exceptionally attractive collection of sporty items that kept the light colors of the flyers intact .
Fear of GOD
There are three brands called 'the top three street brands' in high-end fashion . Of course, it is up to each individual to decide, but I think the keywords were attached because the heads of the three brands are close friends . After all, they are commonly referred to as Virgil Abloh's 'Off-white', Kanye West's 'Yeezy', and finally 'Fear of god' . Here, the last Fear of God is often referred to as 'Pio God' in Korea.
The 'chic grunge look' received a lot of love from musicians such as G-Dragon, Jay Park, Loco, and Simon D in Korea. Last year's Fear of God showed a simple mood with a drop of sporty sensibility . Pay attention to styling with a sweatshirt with the word 'BASEBALL' on it and a formal jacket or cargo pants. At first glance, it looks casual and minimalistic, but the magic of just one lettering makes it cool.
David Koma
“If I hadn’t been a designer, I would have been an athlete.”
Introducing the family of designer David Koma . His older brother is a professional tennis player and his mother is a former gymnast. If you live in a specific field from an early age, it is as if the source of inspiration has been determined. All kinds of sporty gadgets constantly appear in each collection.
“I was interested in unraveling the sportswear in the Premier League in a very feminine way.” In this FW season, there were players, no models, who appeared with the loud shouts of the cheering squad. The models walked out as if they were one sticky sports team. Stadium jumpers, jersey shirts and rugby striped T-shirts shone under the dim lighting of the stadium. How to match sparkling jewelery with such energetic looks . It's a mysterious style that will keep coming to mind.
styling tips
So-called 'sportswear', how to wear it stylishly.
A basic tee like this to wear while exercising. Everyone should have at least one. Even if you thought it would be difficult to dress up nicely, you will feel a little bit of realistic possibility.
A T-shirt with a simple design that looks like 'sportswear'. Here, match a leather hooded vest to give a three-dimensional effect, and add unique pants. If the idea of overall darkness crosses your mind, try adding a point with a striped muffler that will breathe life into the monotone. For shoes, rather than plain sneakers, try choosing clean white boots.
Dior
"I design women like flowers."
Which brand best matches the keyword 'elegant'? Even this single question will be controversial among fashion lovers. To give my opinion, I think it is 'Dior' that exploded the desire for expression that was suppressed by the war with 'New Look' at once . A-line, H-line, Y-line, pencil skirt, etc. that emphasize women's curves are very romantic, lovely and elegant.
Dior still insists on corsets for elegant lines and shapes, but this year's FW season showed a slightly different charm. Prior to the change of the times according to the advancement of technology, we challenged a new form of 'New Look' for the next generation . Dior's creative director, Maria Grazia Chiuri, spoke about the Russian invasion of Ukraine before the collection was announced. “Even before that invasion, we had another war called COVID-19, so we explored protective fashion, including beauty and aesthetics, during difficult times.” Dior added functional and sporty details to make the body more comfortable . Football shoulder pads, airbag corsets, biker jackets, and racing gloves.
Aime Leon Dore
"The beautiful aesthetic behind the sport. I don't like it being diluted." 'Aime Leon Dore'
, a brand that boasts a heavy presence as if threatening the current trend . Founder Teddy Santis unravels the culture of 'graffiti', 'break dance', 'djing', 'basketball' and 'hip-hop', influenced by his childhood in the 90s through his clothes. In particular, people like 'Larry Johnson', known to all basketball fans, often appear as campaign elements.
"The beautiful aesthetic behind the sport. I don't like it being diluted."
It is also very interesting to see their FW season collection this year. Basketball jerseys, rugby sweatshirts, varsity jackets with large jerseys, and more. Emblems and logos engraved on the uniform are a pleasant feeling that proves the 'coolness' of subculture instead. If you are someone who loves and enjoys sports, it seems to be a brand worth having in your heart at least once.
Wales Bonner
Adidas is back in its prime these days. What brand could be more timely and even more attractive than this? Since winning the 2016 LVMH Prize, the brand 'Walesbonner' has been making impressive strides by steadily talking about the 70s vibe, black people and sexuality . It is a brand with a strong fan base called Andal because it is difficult to purchase because it is released in very small quantities.
It is already the fifth season of the creative partnership with Adidas . Jacquard knitwear, T-shirts, and socks of various styles, including track tops and track pants in bright colors, are also pretty, but again, Adidas' Country sneakers, released this summer, stand out. With a touch of Welsh Bonner, stitch details and a nice colorway, personally, I think I've found a shoe that stimulates the desire to buy after a long time.
Anna Sui
If you wear it like this, even if you don't know about soccer, you will definitely feel better. There was a time when I saw my friend collect the uniforms of his favorite clubs, and I was envious of whether he would be happy if he wore such uniforms even if he didn't have an expensive luxury. It is faithful to the function of comfort, even attracts attention with numbers and colorful emblems, and above all, it has the advantage that the wearer can wear it more comfortably than anyone else.
There are so many soccer jerseys in the world. Most of them contain recycled polyester for sweat absorption. So, 2020 SS, the sheer football jersey released by Anna Sui was enough to capture the hearts of both men and women. The see-through mesh material will harmonize well with bouncy innerwear, casual jeans, or kitsch and colorful accessories without filtration. In winter, I want to try it on with a vivid neck pole and short padding.
styling tips
How to dress sporty and lively.
How to enhance the perfection of styling by matching clothes with completely different atmospheres. Try choosing a blazer as an outer for a uniform logo T-shirt full of sportiness. If you add cute check shorts and long boots to this, it suddenly becomes casual and luxurious. Give a point with a beige-toned fur cap to enhance the feeling, and give it a fun wit with a shirt detail bag, and you're done.
The key here is to show off the charm of a reversal by matching the obvious image of the so-called 'sportswear' with the daily items that you usually wear. Unbalanced styling looks rather cool.
